Chroma
Pontypridd, Wales bi-lingual alt-rock trio CHROMA announce signing to Alcopop! Records and share new single Don’t Mind Me, with debut album planned for later this year.
Photography Credit: Bethan Miller
Discussing the track, vocalist Katie Hall explains: "’Don't Mind Me’ is about my personal struggles with my mental health. When we started CHROMA, writing lyrics quickly became one of my main outlets to process my feelings. The song is about recognising when you're in a spiral and trying to catch yourself. Also I wanted the lyric 'Don't mind me I'm just having a breakdown' to help people who are feeling isolated feel like they're not alone. When I'm going through a rough patch, I always turn to music to make me feel better. I want people who are going through something, whatever it is, to listen to the song and feel seen."
The news comes ahead of the band’s appearances at SXSW in Texas, including a slot on the FOCUS Wales showcase on 16th March at The Creek & The Cave, and the Alcopop! Records showcase at Sellers Underground on 17th March alongside labelmates CHERYM, Loose Articles, Dutch Criminal Record, Cheekface, and Prima Queen.
The band will also play a special SXSW fundraiser headline show at Clwb Ifor Bach, Cardiff on 4th March ahead of their trip to the US.
On signing the band, Alcopop! Records label boss Jack Clothier comments: "Absolutely delighted to be working with the absolute tour de force that is CHROMA. As someone who spent a fair few years in South Wales, it's incredible to see the breadth and depth of talent that's coming out of that part of the world. Honestly."
"When we received this album from our former A&R hero Luna, I was all ready to say 'No...we just don't have the capacity to make this work'. Then I listened to it, and listened to it again...then I listened to it AGAIN, and I was hooked. What a record. This is the kind of album you can't physically turn down. First up it's Katie Hall's magnificent vocals that smash you right in the chops with their note perfect, punk edged tidal wave of ferocity, then the riffs, and the melody and the...Look. Stop reading my nonsense. Just listen to this!"
